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Privacy Policy

Last Edited: 06/05/2014

Welcome to the Warner Bros. Group Privacy Policy.  This Privacy Policy describes our practices regarding information collected, used, disclosed and otherwise processed when you visit a Warner Group website or use other Warner Group products and services, why we collect this information, how we safeguard it and the choices you can make about the way such information is collected, used and disclosed. Together we will refer to such websites, products and services as the “Sites”.  By providing us with personal information, you signify your consent to this Privacy Policy.  This Privacy Policy applies regardless of the means or device you use to access the Sites.

The Sites are operated by Warner Bros. Technical Operations Inc. (a Delaware, USA corporation) on behalf of Warner Bros. Entertainment Inc. (a wholly owned subsidiary of Time Warner Inc., a Delaware, U.S.A. corporation), and Warner Bros. Studios Leavesden Limited (a company incorporated in England) ("we," "us", "our"). The companies listed in this paragraph and in the attached list are all part of the Warner Group.

The Personal Information we collect

In general, you can visit our Sites without telling us who you are or providing us with any personal information. However, when you visit our Sites, our web server automatically records certain information, such as your IP (Internet Protocol) address and other related information such as the name of your ISP (Internet service provider), your browser type, operating system and language, the website from which you visit us, keywords and any browser add-on technologies that are available for content delivery, the pages on our Sites you visit and in what sequence, and the date and length of your visit.

We collect personal information, if you provide it, for example in the context of:

  • Registering online;
  • Participating in contests, sweepstakes or promotions;
  • Posting on a message board or forum;
  • Participating in a survey or poll;
  • Participating in online games or using a gadget or other application;
  • Sending SMS, MMS, and other mobile device-based messages;
  • Licensing content or purchasing merchandise;
  • Interacting with Warner Bros. BD-Live content;
  • Using our Digital Copy Manager;
  • Signing up to receive emails or other communications from us or to other registered users; or
  • Contacting us with a comment, question or complaint.

The types of personal information we may collect include: your first and last name, account screen name, password, security question and answer, email address, postal address, telephone number, birthday, details about your telephone device (e.g. mobile phone or PDA) and your telephone service provider, debit/credit card data.

To help us provide you with a more personalised experience, we may also collect other personal information, including your interests, preferences, purchasing behaviour, transactional information, and demographics (e.g. age, gender, and income information). We may on occasion combine information we receive online with other information you have provided to us and with information from other sources (such as those from telephone and direct purchases) to develop a customer profile relating to you, in order to customise our services and offer certain services to you.

When you access Warner Bros. BD-Live content through one of our services, we collect statistics concerning downloaded and viewed trailers, referrals, chats, other interactions with BD-Live content, as well as certain diagnostic information related to your BD-Live player’s display and ability to deliver services.

When you acquire a licence to use content (whether for free or through a purchase) or purchase merchandise through one of our services, we collect certain personal information to process your payment, and deliver content and/or merchandise to you. If you use a credit card, or other type of payment card, for any of your purchases, we may collect your email address and other online payment related information for the purposes of processing your payment. If you wish to return merchandise, we collect your name, address and return authorisation number to authorise the return and help administer our loss prevention program.

Sometimes you may be given the opportunity to submit information about other people. For example you may invite them to partake in activities on our Sites, send them a message or gadget from our Sites or to enable them to receive information on our products or services. The types of information that you may be given the opportunity to provide about other people may include:  their name, age, gender, phone number, address, e-mail address, and interests. You must obtain permission from such other people before you submit their information to us. When contacting them, we may disclose your identity to them.

Cookies and web beacons

We, our third party service providers, advertisers and partners, may send "cookies" to your computer or use similar technologies to enhance your online experience at our websites and across the Internet.

"Cookies" are files that can identify you as a unique customer and store your personal preferences as well as technical information including click through and click stream data. Click stream data tells us which site pages you have visited and in what order. Cookies manage and measure the performance of advertisements displayed on or delivered by or through Warner Group Sites. We use cookies and other technical information to personalise your visit to the Sites (e.g., to recognise you by name when you return to our Sites), to analyse traffic on the Sites and to track user trends, patterns and selections for authorised download and for technical reasons connected with your use of our Sites. This helps us to enhance your online experience and to improve the design and content of the Sites to suit your needs. Cookies can either be permanent (i.e., they remain on your computer until you delete them) or temporary (i.e. they last only until you close your browser).

We may also use "web beacons" or similar technology that monitor your use of our Sites and allow us to understand which pages you visit on our Sites. These may also be referred to as “Clear GIFs”. Web beacons (or web bugs) are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacons appears, the time the page containing the web beacon was viewed, the types of browser that fetched the web beacon and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, web beacons let us know whether you received and opened our email.

If you choose to provide us with personal information, it can be linked to the anonymous data stored in the cookies and/or web beacons.

By accepting this Privacy Policy, you specifically agree to our use of cookies and web beacons as described in this Privacy Policy. Most browsers are initially set to accept cookies. However, if you prefer, you may adjust your browser to reject cookies from us or from any other website. Additionally, by setting your web browser to display HTML emails as text only, you may be able to prevent the use of some web beacons. Please consult the "Help" section of your browser for more information. However, please note that certain areas of our Sites can only be accessed in conjunction with cookies or similar devices and you should be aware that disabling cookies or similar devices may prevent you from accessing some of our content.

How will the Warner Group use my personal information?

We collect personal information so we are able to do a variety of things, including: provide services or products you request (e.g. send you by email or other electronic means our newsletters or other information about films, television shows or other products or services in which you express an interest); allow you to participate in recreational/socially interactive activities on the Site (e.g. participate in our message boards, administer your participation in online games, contests, sweepstakes, promotions, raffles; use gadget or other applications; conduct surveys or polls); manage our relationship with you; inform you of changes made to our Sites; inform you of products, services, promotions, offers and competitions which you may find interesting; respond to any queries you may have; monitor and improve our Site and improve our product and service offerings; develop a more direct relationship with you for the purposes described in this section; develop an online customer profile of you; and understand general customer trends and patterns so we can develop and support existing and ongoing marketing strategies for our products and services.

Where you choose to receive mobile services and content via SMS, MMS and other mobile services, we use the information collected to deliver such mobile services and content to you, to anticipate and resolve problems with our mobile services and content, to carry out market research, to record sales data and to plan other promotional activities which may be of interest to you.

What about personal information that you make publicly available?

If at any time our Sites offer any chat rooms, message boards, blogs, newsgroups or forums, etc., we collect the information you provide. Such information will be used in accordance with this Privacy Policy. Please note that we cannot be responsible for other parties' use of the personal information which you make available through any chat room, message board, blog, newsgroup or forums, etc. on our Sites.

Your choice to receive direct marketing

With your consent, we also may use your personal information for the purposes of:

  • direct marketing of our own products and services and on behalf of other companies within the Time Warner Inc. of companies;
  • direct marketing products and services on behalf of selected third parties in the fields of entertainment, media and related sectors; and
  • disclosing the data to outside organisations in the fields of entertainment, media and related sectors who want to market these types of products or services to you.

Your participation in our marketing activities is voluntary. If you ever want to change your preferences regarding our use of your personal information for marketing purposes, or opt out altogether from receiving further marketing information, please log into your profile if you have created an account with us at one of our Sites or alternatively, you may contact us at  privacy@wb.com.

Security

Although absolute security cannot be guaranteed on the Internet, please be assured that we have in place appropriate technical and organisational security measures to protect your personal information against accidental or intentional manipulation, loss, misuse, destruction or against unauthorised disclosure or access to the information we collect online. While we cannot ensure or warrant the security of any personal information you provide us, we will continue to maintain and improve these security measures over time in line with legal and technological developments.

With whom will we share your personal information?

We may transfer (or otherwise make available) your personal information to third parties that process information on our behalf. For example, we may use service providers to host our Sites and services, operate certain of its features (including providing digital rights licenses to enable you to play content you have purchased through one of our services), serve advertisements, send e-mails on our behalf, run our contests and promotions, conduct customer research, manage and analyse our network status, the responsiveness of our services, and the effectiveness of our advertising, and process any online transactions.

We and third party service providers may store and process your personal information on, or transfer it to, a central database located in the United States. The entities within the Warner Group that agree to be bound by this Privacy Policy have access to your information and can use it for the purposes mentioned in this Privacy Policy.

We may disclose information about you to third parties to comply with applicable laws and regulations. We also reserve the right to disclose information to third parties, in accordance with applicable law, where a complaint arises concerning your use of our Site, where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person and where we believe, in our sole discretion, that your use is inconsistent with the Privacy Policy or our Terms of Use.

We share information about visitors to the Sites in an anonymous and aggregate form with third parties including advertisers, business partners, and sponsors, to understand customer trends and patterns and manage and improve our business relationships.

It is possible that we or one of our divisions or affiliates could merge with, be sold to or be acquired by another third party. To the extent legally permissible and in conformity with the conditions of this Privacy Policy, we may share the information we hold that relates to you with the resulting entity.

Links, advertisers, third party sponsors & ad-servers

Some of our Sites contain links to other sites that are not covered by this Privacy Policy and where information practices may be different from ours. We do not own or operate these sites. Users should consult the privacy policies on such third party sites before submitting any personal information, as we are not responsible for and have no control over the manner in which such sites collect, use, disclose, or otherwise process your personal information.

On our Sites we sometimes offer content or programs that are sponsored by or co-branded with identified third parties (e.g., competitions, sweepstakes, or promotions). These third parties can obtain personal information that you voluntarily submit to them to make use of the offer. We are not responsible for the collection and use of your personal information by these third parties. However, you will be informed, at the point of collection of such personal information, if these third parties will obtain such information, how it will be processed and to whom it will be transferred.

At some of our Sites, third parties may present or serve advertisements, provide us with data collection, reporting and ad response measurement, as well as assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit, or set their own cookies. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Privacy Policy. For more information about third party ad servers at our Sites and your ability to opt-out of targeted advertising from such third parties, please visit www.youronlinechoices.co.uk and also visit the Network Advertising Initiative.

International transfer

The Warner Group operates globally. Therefore we may need to transfer your personal information internationally. In particular, your personal information will be transferred to and processed in the United States where our central database is operated. The data protection and other laws of other countries, such as the United States, may not be as comprehensive as those in your home country. Other than as set out below, you expressly consent to such transfer. Please note that we will take reasonable steps to ensure that your personal information is protected.

For those of our sites hosted by Warner Bros. Advanced Digital Services, a division of Warner Bros. Technical Operations, Inc. (“Warner Bros. Advanced Digital Services”) we have certified with the U.S. Department of Commerce’s Safe Harbor Program.  For more information regarding Warner Bros. Advanced Digital Services’ compliance with the Safe Harbor Program, please click here.

Storage/Retention

Your personal information will not be stored for longer than is necessary for the purposes described in this Privacy Policy, or to otherwise meet legal requirements.

Your rights

You have the right to request that we remove your personal information from our databases and the right to access, update and correct inaccuracies in your personal information in our custody or control, subject to certain exceptions prescribed by law. To access the personal information we have collected through the Sites that relates to you, to remove it or to correct or update it, cancel your account or subscription, please log into your profile (if you have created one with us) or you may email us at privacy@wb.com. In addition, we will always give you the opportunity to update your preferences regarding our use of your personal information. To protect your privacy and security we will take reasonable steps to verify your identity before granting access.

If you have any additional questions about personal information we hold about you, please contact us at privacy@wb.com or write to us at the postal address set out below.

Additional Information Regarding Children

It is important to us that children can enjoy our Sites in a responsible fashion. We therefore encourage children to consult with their parents or guardians before providing personal information. We also encourage parents and guardians to supervise their children's online activities by, for example, adopting parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing online their name, address, and other personal information without parental permission.

Your child's privacy is important to us. We are committed to safeguarding children's personal information collected online, and to helping parents and guardians and their children learn how to exercise control over personal information while exploring the Internet. To this end, we take additional measures to protect the privacy of our younger users.

Users of our Sites may participate in many activities without providing any personal information. However, if a user wants to participate in certain interactive features on our Sites, we ask the user to provide us with certain information, such as the user's email address and age. In certain circumstances we ask for a parent’s or guardian’s consent for a child to provide that information or to notify them of their child’s online activities. We also use the email addresses of parents to enable them to unsubscribe their child from a newsletter or other similar activity. We do not share personal information regarding children with outside third parties not bound by this Privacy Policy for their own marketing purposes without prior consent of a parent or guardian.

While we want children to enjoy our Sites, please note that, unless stated otherwise on this site, certain parts of the Sites, SMS, MMS and other mobile services are only available to users who meet the appropriate age requirements. We do not encourage younger users to provide personal information to us (such as their mobile phone or PDA contact details) in order to subscribe to such services.

If you are a parent or guardian and would like to review any personal information that we have collected online from your child, have this information deleted, and/or request that there be no further collection or use of your child’s personal information or if you have any questions about our Privacy Policy or practices, you may contact us at the address below (How to contact us).

Changes to this Privacy Policy

From time to time, we may revise this Privacy Policy to reflect company initiatives, changes in the law or technology or changes in our practices regarding the collection and use of personal information. If we decide to materially change this Privacy Policy, the changes will be posted on our Sites so that you are always informed of the latest version. The date of the most recent revisions will appear at the top of this page. Please check this page and the list of Warner group entities regularly to keep up-to-date.

How to contact us

If you have any questions or comments about this Privacy Policy please feel free to contact us at privacy@wb.com or Warner Bros. Advanced Digital Services, a division of Warner Bros. Technical Operations Inc., 4000 Warner Blvd., Bldg. 168, Burbank, CA, U.S.A. 91522, Attention: Chief Privacy Officer or Warner Bros. Entertainment UK Limited, 98 Theobalds Road, London WC1X 8WB Attention: Head of Legal.

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